Marstrand: Where heritage meets hospitality – A world-class platform for premium brands
Set against the breathtaking backdrop of Sweden’s west coast, Marstrand stands as one of Scandinavia’s most exclusive and welcoming destinations. For discerning brands seeking a truly unique environment to engage clients, reward employees, and create unforgettable experiences, the 12 Metre Class regatta in Marstrand offers a refined and powerful setting.
Here, the elegance of 12 Metre yachts is perfectly complemented by boutique hotels, Michelin-level restaurants, and a warm, authentic atmosphere. It’s a place where history, sport, and style converge—making it an ideal canvas for premium and luxury brand activation.
Why Marstrand?
- High-quality guest experience in an intimate and picturesque environment
- Natural alignment for legacy brands and those aspiring to build one
- Hospitality and content opportunities that go beyond the expected: branded after-sail, bespoke private lunch and dinner experiences, offshore regatta-viewing, product showcasing on boats
- Access to an exclusive network of yacht owners, international crews, and influential guests
This is more than a regatta—it’s a lifestyle experience. By partnering with this event, brands can offer clients and stakeholders a memory-making moment anchored in authenticity and prestige.
Community-driven, passion-led
The organizing teams from GSK (Göteborgs Seglarklubb) and MSS (Marstrands Segelsällskap) are driven by passion, not profit. Operating pro bono, their efforts ensure the event remains true to the spirit of the sport and its rich traditions. Sponsorship contributions go directly toward the essential elements of the regatta—race management, infrastructure, crew hospitality, and the curated social and entertainment program.
Supporting the Marstrand Regatta means becoming part of a deeply respected tradition while gaining access to a global network of decision-makers, tastemakers, and premium customers.
Let your brand be part of this celebration of elegance, craftsmanship, and timeless competition.